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"Coaching is the best way to support an individual, team, organization and society to reach its purpose and potential"  

(Association for Coaching)

Coaching Psychology

Coaching Psychology is a contemporary branch of psychology that is concerned with its systematic application  to the enhancement of life experience, work performance and well-being of individuals, groups and organizations. It focuses on facilitating goal attainement and on enhancing personal and professional growth (Grant, 2011). 


"Coaching is a powerful alliance, designed to forward & enhance life-long process of human learning, effectiveness & fulfillment" (Whitworth et. al, 2007).

Coaching could be seen as a human development process that involves structured, focused interaction and use of strategies, tools and techniques to promote sustainable change for the benefit of individuals and organizations. It is recognized as a powerful means for optimizing performance and goal attainment (Cox, Bachkirova, Clutterbuck, 2010).

Coaching, unlocks a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them (Whitmore, 2003).

In coaching, a non-directive relationship of equality is developed between the coach and the coachee, in which the latter ponders on their personal facts, identifies his/her desires and strengths, sets goals and becomes motivated.

Coaching focuses on the present, while at the same time is oriented towards the future, self-directed learning, change, action and end result.

focus on

present & future

focus on

self-directed learning

focus on


focus on 


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Coaching is a non-directive process; it is not equivalent to or a substitute for psychotherapy.

It is addressed to 

People who wish to induce positive change in various aspects of their life. It effectively supports them for: 

-Setting and attaining professional growth goals

-Setting and attaining personal growth goals

-Planning a professional path

-Planning studies

-Cultivating skills


-Developing more efficient cognitive-behavioral patterns

-Overcoming difficulties, obstacles

-Enhancing resilience

-Enhancing motivation

and many more…

The ultimate goals are growth, work-life satisfaction enhancement, increase in well-being.

Evidence-Based Coaching (EBC)


The term "evidence-based" was used in medical context (Sackett, Haynes, Guyatt & Tugwell, 1996) and was adapted for coaching context by A. Grant (Coaching Psychology Unit in University of Sydney, 2003) to distinguish between professional coaching, which is grounded in both research & empirical scientific knowledge, and "pop coaching” (Stober & Grant, 2006; Grant, 2016).

Coaching is a scientifically proven practice (evidence-based) that is effective and safe for the human personality if it is practiced by properly trained professionals. It is not suitable for the treatment of serious psychological health issues, is not equivalent to or a substitute for psychotherapy. 

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