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"Coaching is the best way to support an individual, team, organization and society to reach its purpose and potential"  

(Association for Coaching)

Coaching Psychology

Coaching Psychology is a contemporary branch of psychology that systematically applies its principles to enhance the life experience, work performance, and well-being of individuals, groups, and organizations. It is dedicated to facilitating goal attainment and fostering personal and professional growth (Grant, 2011).


"Coaching is a powerful alliance, designed to forward & enhance life-long process of human learning, effectiveness & fulfillment" (Whitworth et. al, 2007).

Coaching can be viewed as a human development process that entails structured, focused interaction and the use of strategies, tools, and techniques to promote sustainable change for the benefit of individuals and organizations. It is acknowledged as a powerful means for optimizing performance and achieving goals (Cox, Bachkirova, Clutterbuck, 2010).

Coaching, unlocks a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them (Whitmore, 2003).

In coaching, a non-directive relationship of equality is developed between the coach and the coachee. In this dynamic partnership, the coachee reflects on their personal facts, identifies their desires and strengths, sets goals, and becomes motivated.

Coaching focuses on the present while simultaneously being oriented towards the future, emphasizing self-directed learning, change, action, and end results.

focus on

present & future

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self-directed learning

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Coaching is a non-directive process; it is not equivalent to or a substitute for psychotherapy.

It is addressed to 

Individuals seeking to initiate positive change in various aspects of their lives can effectively benefit from coaching. It provides support for:

-Setting and attaining professional growth goals

-Setting and attaining personal growth goals

-Planning a professional path

-Planning studies

-Cultivating skills


-Developing more efficient cognitive-behavioral patterns

-Overcoming difficulties, obstacles

-Enhancing resilience

-Enhancing motivation

and many more…

The ultimate goals include fostering growth, enhancing work-life satisfaction, and increasing overall well-being.

Evidence-Based Coaching (EBC)


The term "evidence-based" originated in a medical context (Sackett, Haynes, Guyatt & Tugwell, 1996) and was later adapted for the coaching context by A. Grant (Coaching Psychology Unit at the University of Sydney, 2003). This adaptation aimed to distinguish professional coaching, which is rooted in both research and empirical scientific knowledge, from "pop coaching" (Stober & Grant, 2006; Grant, 2016).

Coaching is a scientifically proven practice (evidence-based) that has been shown to be effective and safe for the human personality when conducted by properly trained professionals. However, it is important to note that coaching is not suitable for the treatment of serious psychological health issues and is not equivalent to or a substitute for psychotherapy.

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