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Growth feels exciting - until it starts requiring a different version of you

  • Writer: Katerina Kotsi
    Katerina Kotsi
  • Apr 28
  • 3 min read

A systemic perspective on growth and identity.

Growth is often associated with momentum ➜ a new goal, a new direction, a sense of progress.

At the beginning, it feels energizing, clear, forward-moving, aligned.


When growth starts to change

Over time, something shifts. The next step is no longer supported by the same way of thinking or operating.

What is required is not more effort, but a different way of:

  • making decisions,

  • interpreting complexity,

  • positioning oneself within a role or environment.

This is the point where growth begins to feel heavier.


The invisible threshold

Many professionals experience this moment as hesitation or loss of clarity. In practice, it is often a transition that has not yet been fully understood.

➤ The role has already expanded.

➤ Expectations have already shifted.

➤ The environment may already be different.

But professional identity has not yet caught up.

This creates a gap.


Growth and identity

Growth is not only about external movement, it is also about internal redefinition.

Research on professional identity shows that career development often involves “identity transitions” - periods where individuals move between different versions of themselves before fully stabilizing into a new one (Ibarra, 2019).

During these transitions, uncertainty is not a sign of lack of direction, but a part of the process of constructing a new professional identity.


Why growth feels uncomfortable

What is often interpreted as "resistance to growth" may instead reflect a system that is not yet aligned.

From a systemic perspective, growth depends on the interaction between:

  • identity

  • expectations

  • environment

  • decision context

When these elements are not aligned, progress slows down.

Not because of capability, but because the conditions required to sustain the next level are not yet in place.


Moving through the transition

Growth does not stop at this point - it changes form.

It becomes less about movement and more about integration.

In practice, this involves:

  • recognizing how the role has already evolved

  • redefining what creates value at this stage

  • aligning expectations with what can realistically be sustained

  • engaging with the environment in a way that reflects the next version of oneself

These are not isolated actions.

They are part of a broader process of adapting both identity and context.


A systemic view of growth

Growth is often described as a linear progression. In reality, it is a series of transitions.

Each transition requires not only new skills, but a different way of understanding one’s role within a system.

Research on adult development supports this view, showing that growth involves shifts in how individuals make meaning of their experiences, not only what they achieve (Kegan & Lahey, 2009).


Conclusion

Growth feels exciting at the beginning because it is visible.

It becomes challenging when it requires change that is less visible - internal, structural and systemic.

The question is not only how to move forward.

It is how to become someone who can sustain what comes next.


At GROW Coaching Alliance, we approach growth as a systemic process.

We support professionals and leaders in navigating the transitions that come with expansion - aligning identity, expectations and context in a way that allows growth to be sustained over time.


If this resonates, it may be time to look at what needs to align next.




Sources & Influences

This article draws on insights from professional identity development, adult development theory, and systemic approaches to growth and career transitions.

  • Ibarra, H. (2019). Working Identity: Unconventional Strategies for Reinventing Your Career. Harvard Business Press.

  • Kegan, R., & Lahey, L. L. (2009). Immunity to Change. Harvard Business Press.

  • Theodosakis, D., Gatzionis, S., Kotsi, K. (2021). Career Counseling: Contemporary Approaches and Applications. Grigori Publications.


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